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vice signaling

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scarequotes commented on the word vice signaling

https://www.theatlantic.com/culture/archive/2020/05/face-mask-videos-culture-wars-trump-logic/612139/
Masks serve to protect not their wearers but the people their wearers come in contact with; to put them on is to engage in a basic but highly visible act of altruism. That fact alone has led to accusations that mask-wearing is a form of virtue-signaling: a smug display of moral values. The refusal to wear masks, though, recorded and turned into shareable media, is evidence of the opposite: vice signaling.

May 27, 2020