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vice signaling

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Moreover, if discussion of "vice signaling" continues to catch on, we can look forward to lots of arguments about whether someone is "virtue signaling" or "vice signaling," depending on whether they are expressing good or bad values.

Moral Grandstanding and Virtue Signaling: The Same Thing? Brandon Warmke, Ph.D., and Justin Tosi, Ph.D. 2020

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scarequotes commented on the word vice signaling

https://www.theatlantic.com/culture/archive/2020/05/face-mask-videos-culture-wars-trump-logic/612139/
Masks serve to protect not their wearers but the people their wearers come in contact with; to put them on is to engage in a basic but highly visible act of altruism. That fact alone has led to accusations that mask-wearing is a form of virtue-signaling: a smug display of moral values. The refusal to wear masks, though, recorded and turned into shareable media, is evidence of the opposite: vice signaling.

May 27, 2020